Label design is extremely satisfying. Designing pouch refills and alternatives to traditional plastic bottles is taking things to the next level. Putting together these eco-friendly pouches let Ralaworks contribute to the sustainable packaging solutions movement, which is continually pushed every day.
Below you will see 3 collections of Puracy pouch products, a list of all products that Ralaworks completed pouches for since 2014, along with a list of the pouch design services Ralaworks can provide.
Puracy Natural Body Wash Refill Pouch
1 size: refill pouch (64 oz)
3 scents: Citrus & Sea Salt, Coconut & Vanilla, Bergamot & Sandalwood
Puracy Natural Baby Shampoo & Body Wash Refill Pouch
1 size: refill pouch (64oz)
1 scent: Citrus Grove
Puracy Dishwasher Detergent Packs
1 size: product pouch (30 oz, 50 count)
1 scent: Free & Clear
19 Product Pouches since 2014
All sample work (viewed above) was completed for 19 pouches listed below (19 rows in the grid below)
* product was eventually discontinued, but a pouch was still created
Ralaworks Pouch Design Services
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Work with client on the details of the product: size, structure, competition, and where it'll be available for purchase (online, in-store, or both)
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Work with copywriters on the product's main points-of-difference, general messaging, and various branding elements such as tone, symmetry, and emotion
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If a new concept, sketch a few ideas for the layout on paper or whiteboard
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If required, provide art direction or design custom illustrations (depending on the complexity of the artwork, this can take 2-3 weeks to complete, therefore starting early on in the process)
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Design vector-based pouch within Adobe Illustrator, utilizing brand components (logo, typography, color palette)
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If required, provide art direction or design custom iconography
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Provide pouch variations and product mock-ups to the client for review
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Once the pouch is considered final, work closely with the printer to determine the best means of transferring all vector and PDF files
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Provide approvals for PDF proofs before going to press, which includes test-scanning the product UPC
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Potentially review prints at a press-check before the pouch run is started
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Coordinate the shipment of full or empty pouch samples to for product photography
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Produce and provide creative direction for the product's photoshoot
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Work on retouching lifestyle and portrait photos for product marketing
Sample cards and color swatches of new matte finish for refill pouches
Comparing a color swatch of the new matte finish for refill pouches