Digital & Print Marketing
At Ralaworks, we feel everyone is inherently creative, but just needs the confidence to express it. Inserting the ideation/brainstorm phase into the start of every marketing project is not only healthy, but essential. Team members need to get over their fear of presenting a bad idea, while being able to collaborate and build upon a great idea. These best practices will shape the direction of a campaign while aligning all stakeholders.
From there on, its about executing a game plan, campaign objectives, and jump right into designing concepts. Once ready to launch, its important to track your various elements of the campaign for future learnings and persona development.
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Interested in growing your business, acquiring new customers, or simply sharing some creative ideas? Ralaworks provides marketing design services for both digital and print initiatives, along with facilitating brainstorming sessions. We're excited to help you be creative with your next campaign!
Marketing Puracy
Event Marketing for ThinkLogical
Marketing Simply Natural
Altria Projects
I had the pleasure of working with a wonderful agency (Alden Image) and our client Altria on marketing various insights C3M and intranet web experiences. All work completed was proprietary.
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insights C3M Future of Retail Leadership: Ideated, designed, and launched a multi-email campaign and sell sheets for their new FRL site launch on insights C3M
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insights C3M PromoCenter & EPB2: Ideated, designed, and launched a multi-email campaign, how-to reference sheets, and an advertisement insert promoting the transition from EPB2 to PromoCenter, their new platform to manage all price and product promotions
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insights C3M DocBox: Ideated and designed a clever advertisement insert announcing the change from easyTrax to DocBox, their new internal documentation platform
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insights C3M Message Center: Ideated, designed, and launched a multi-email campaign, along with a mailer and several how-to reference documents for their new messaging center integration with insights C3M
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AGDC FAST: Ideated, designed, and managed the printing process of an informational brochure highlighting and explaining all the features of their new FAST program
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Designed dozens of infographics and hero graphics for various SharePoint intranet websites
