Trying to stand out on the shelves? From a distance, smaller brands can be overmatched by their competitors. Give your product a chance for that double-take by letting Ralaworks concept your retail and wholesale packaging direction.
Below you will see 1 concept for a wholesale product, 1 concept for a retail product, along with a list of the package design services Ralaworks can provide.
Natural Surface Cleaner 3pk Set
Design, layout, art direction for illustrations, and management with the potential printer for a Multi-Surface Cleaner 3pk Set that would be sold at Costco. As a new brand in the marketplace, Puracy needed to make a name for themselves by showcasing one of their most popular products.
Baby Care Essentials Set Retail Package
Design, layout, art direction for illustrations, and management with the potential printer for a Baby Care Essentials Set that would be sold at Target. It required a more customer-facing display of our Baby Care Travel Set, highlighting the Baby Shampoo & Body Wash, Baby Bubble Bath, Baby Lotion, and Stain Remover.
Ralaworks Package Design Services
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Work with client on the details of the package: size, structure, competition, and where it'll be available for purchase (online, in-store, or both)
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Work with copywriters to create the messaging going on the package
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If a new concept, sketch a few ideas for the layout on paper or whiteboard
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If required, provide art direction or design custom illustrations (depending on the complexity of the artwork, this can take 2-3 weeks to complete, therefore starting early on in the process)
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Design vector-based panel artwork within Adobe Illustrator, utilizing the box dieline files and branding components
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If required, provide art direction or design custom iconography
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Provide panel variations and product mock-ups to the client for review
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Once the package is considered final, work closely with the printer to determine the best means of transferring all vector and PDF files
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Provide approvals for PDF proofs before going to press, which includes test-scanning the product UPC if possible
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Potentially review prints at a press-check before the package run is started
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Coordinate the shipment of samples for product photography
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Produce and provide creative direction for the product's photoshoot
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Work on retouching lifestyle and portrait photos for product marketing