Big Brand Experience
All projects described on this page are considered proprietary
Since 2010, I have had the privilege of working with some of the largest brands in the world. As client accounts, I have worked on a variety of different projects with these Fortune 200 companies that have expanded my creativity and knowledge of various industries.
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Click the logos below to see brief descriptions of the creative services I provided for these big brands from 2010-2017.
2021-present
Deliver UX solutions for merchants to increase efficiency and utilize data-based recommendations to help them manage their pricing, cost, competitor, and assortment needs.
Recent Walmart Projects
End-to-End Omni Pricing
Cost Change Management
Supplier Negotiations
Assortment Financial Reporting
Price Anomaly Detection
Pricing Attribute & Omni Configuration Setup
Item Accuracy Catalog Management
Merchant Research and Persona Development
2013-2017
I had the pleasure of working with a wonderful agency (Alden Image) and our top account was Altria. Over the course of 4 years, I was responsible for several different UX, marketing, and branding projects, servicing various departments that managed the Altria Sales team. I helped design and build several websites catered to retailers, wholesalers, or their internal sales force. All of those experiences required a new logo and creative marketing solutions that I either spearheaded or assisted with. All work completed was proprietary.
2010-2013
LifeCare partnered with Disney in creating the Personal Life Resources program, a work/life benefits service provided to all Disney employees. What made this account so unique was that it included all sub-brands of Disney at the time, including Pixar, ESPN, Disneyland Parks & Resorts, as well as Disney Corporate. They had very different audiences all within the same parent company, ranging from an ESPN cameraman to the Snow White actress herself!
I was directly involved with the HR team at Disney, creating custom and "magical" solutions to drive more awareness and interest in the LifeCare service offering. My responsibilities focused mainly on custom-designed print collateral and targeted email campaigns.
2011-2013
Similar to my experience working with Disney, Pixar was a memorable experience for me in that I was able to work directly with Pixar character artwork to enhance the custom print collateral for their employees. We incorporated vector artwork from "The Incredibles" for collateral promoting daycare and family wellness services, while Woody from "Toy Story" was a great fit for LifeCare's Backup Care service.
Most work explained on this page was under the employment of Alden Image and LifeCare, two amazing companies based in Shelton, CT. I attribute a lot of my experience and knowledge of the industry to both companies that allowed me to think creatively and grow in my career.
2010-2013
LifeCare partnered with the Federal Government and provided a custom WorkLife4You program that consisted of the traditional service mix of Senior Care, Child Care, Health & Wellness, and more. I was responsible for creating custom branded promotional materials along with targeted mailers for specific federal divisions such as the VA, TSA, and the Department of Labor.
2010-2013
I played a special part in the design and organization of our pitch deck to ADP, which eventually helped get us their business. I worked directly with the LifeCare CEO to finalize the presentation. Once we acquired the business. similar to a majority of the clients LifeCare serviced, ADP wanted custom-branded promotional materials that I managed.
2010-2013
As a LifeCare account receiving the standard service mix, FedEx received custom branded brochures, flyers, wallet cards, education materials, and monthly posters. What made FedEx unique was their workforce wasn't your traditional desk-worker who could read emails or log into their LifeCare account to utilize the services. FedEx drivers and fulfillment center employees were constantly on their feet or on the move, So any custom mailers I designed would have a different tone and different call-to-action knowing that a phone call was probably the best way to get these folks to connect with us.
2011
LifeCare partnered with Aetna to provide a "Perfect Aging, Retiree Health Access" program for all Aetna employees. It was a service to help current employees prepare for retirement was also supply assistance to employees with retired loved ones. The program would encourage employees to call for free kits geared towards Memory Health and Independence. I worked closely with Aetna on the design and print production of a mailer promoting this new service.